Unclaimed brand
Ayam has become a household name in Asia for authentic Asian ingredients, particularly coconut milk, curry paste, Asian sauces and condiments, thanks to its con
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Hex Code
Color name
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CMYK
#E61C19
Alizarin Crimson
230, 28, 25
1, 80, 50
0, 88, 89, 10
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#7C1212
Falu Red
124, 18, 18
0, 75, 28
0, 85, 85, 51
AYAM™ is a recognised brand of authentic Asian ingredients, with a product range designed to help home cooks prepare flavourful meals. Its offerings include coconut milk and cream, meal pastes for curries, stir-fries, soups and rice dishes, Asian and Japanese sauces, soy sauces, satay, condiments, chilli sauces, noodles, desserts and canned fish. Featured products include Thai Red Curry Paste, Malaysian Nasi Goreng Paste, sesame oil, oyster sauce, light soy sauce and rice vermicelli noodles.
The brand caters to a variety of dietary needs, with products identified across categories such as gluten-free, egg-free, dairy-free, nut-free, vegan, paleo-friendly and keto-friendly. AYAM™ is proudly endorsed by Coeliac Australia, as noted on its website. Customers can explore recipes for meal inspiration, browse the online store and sign up for the Club AYAM™ newsletter to receive recipes, news and event updates. With its broad selection of pantry staples and cooking ingredients, AYAM™ brings a range of Asian flavours and convenient options to everyday kitchens.
Brand industry
Food and Drink
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