Unclaimed brand
Historically, female leadership books/classes/speeches have focused on what WE need to change to be effective leaders. That is short-sighted. Sure, we can learn to "lean in." But what are we leaning into exactly? Are we leaning into a room filled with different thoughts, ideas, and solutions coming from people of diverse backgrounds and experiences? Are we leaning into a welcoming room that is inspiring and rewarding? A room that is filled with integrity and honesty? A room that is tough but fair? A room where hard work in the office is rewarded more than funny jokes told over scotch during boy's night out? Are we leaning into a place where a great idea that delivers results is heard regardless of whether we put on make-up on that particular day, or the color of our skin is white, our voice is sufficiently baritone, or the idea is delivered with a smile? Yellow card is, first and foremost, a tool to drive change, helping us collectively move away from traditional corporate norms that are reflective of current and past dominant leadership prototypes (old white guys). Are old white guys ubiquitously "bad guys?" Nope. But, it was largely white guys who built our current corporate culture and that universal model needs a few ahhhhhh tweaks. Okay, okay it needs a f$&king sledgehammer. Are women exempt from old white guy behavior? Are women universally "good gals?" Nope. And Nope. Many of us are/were complicit in accepting the status quo as an acceptable medium in which to operate...for decades. In addition to providing an actionable tool, the yellow card platform seeks to build community. So whether you are someone looking for specific tips and tricks to navigate a subpar workplace situation, you are someone with agency willing and eager to push back on a broken system, you are a seeking to build skills as an ally, or you just need to know you are not alone....welcome.
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Hex Code
Color name
RGB
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#F9078C
Rose
249, 7, 140
327, 95, 50
0, 97, 44, 2
#F78D51
Tan Hide
247, 141, 81
22, 91, 64
0, 43, 67, 3
Yellow Card is a brand focused on challenging workplace norms and supporting more inclusive, thoughtful organizational cultures. Its products use approachable, direct language to prompt conversations about leadership, allyship, privilege, microaggressions, and everyday workplace behavior. The range includes the original Yellow Card learning deck, designed to challenge norms and change workplace culture, and the Ally Deck, which offers cards for allyship and inclusive leadership. Other products include a workplace microaggression cheat sheet, themed greeting cards, and bundled sets combining decks and cards. The greeting cards address topics such as setting boundaries, recognizing hard work, finding allies, and calling out unfair expectations.
Yellow Card also offers services for organizations, including keynotes, panels, plenaries, and support exploring culture recovery. Its work includes supporting culture change in nonprofits as a condition of partnership. Through its learning tools, written insights, and organizational services, Yellow Card encourages people to discuss workplace culture and consider how it can change. The brand also publishes the “2-0-2. GO.” newsletter for readers interested in its ideas and updates.
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