Ay Lelum
@aylelum.com
Ay Lelum a second generation Coast Salish Design House from Nanaimo, B.C., Canada. We are Sisters who design and produce clothing and fabric patterns featuring Traditional Coast Salish Art by our Father William Good and Brother W. Joel Good of the Snuneymuxw First Nation Hereditary Chief Family.
Ay Lelum's Company Logos
Ay Lelum's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#9C2426
Mexican Red
156, 36, 38
359, 63, 38
0, 77, 76, 39
#ED8F90
Sea Pink
237, 143, 144
359, 72, 75
0, 40, 39, 7
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About Ay Lelum
Ay Lelum is a renowned brand that specializes in creating wearable art garments that celebrate diversity and embrace Traditional Coast Salish art and culture. With a commitment to inclusivity, their culturally appropriate clothing features non-ceremonial family artwork, making it accessible and enjoyable for everyone. Their ready-to-wear line is produced in Vancouver, while their couture garments are meticulously handcrafted on Snuneymuxw territory.
As one of Canada's leading Indigenous fashion companies, Ay Lelum is recognized for its sustainability efforts and ethical practices. They have showcased their collections at prestigious events like Vancouver Fashion Week and have been featured in renowned publications, including Vogue Italia. In addition to their clothing, Ay Lelum also records their own music in Hul'q'umi'num and English, combining artistic expression and storytelling.
With a strong focus on preserving Coast Salish art, culture, language, and textiles, Ay Lelum's designs embody West-Coast elegance and Indigenous heritage
