AYUSHIN is a Vienna-based fashion brand that dares to be different. With a unique vision and an open-minded approach to design, Ayushin offers high-end clothing for those seeking distinctive style. What sets Ayushin apart is the founder and creative director's background in architecture, which brings a fresh perspective to the world of fashion.

Inspired by the idea that a garment, like a building, serves as a shell for people, Ayushin creates innovative solutions and ventures. Ayushin believes in self-determination and empowerment, and through their clothing and visual media, they embody women's power, independence, and self-confidence. The brand channels boundless energy and aims to inspire individuals to embrace their true selves.

Sustainability is also at the core of Ayushin's values. They use deadstock fabrics from Italy and France, with 95% of them being plastic-free. Their garments are ethically produced in small quantities in Bratislava, Slovakia, and they prioritize minimizing waste and the use of plastic in their packaging.

With Ayushin, you can experience unique fashion that combines architectural influences, sustainability, and a celebration of individuality