B370 Línea Deportiva is a Colombian sportswear retailer with eight years of experience and a physical store in La Ceja, Antioquia. The brand focuses on football apparel and gear, offering jerseys inspired by Colombian and international clubs, national teams, and retro designs. Its range also includes football boots, uniforms, sweatshirts, and jackets. Customers can choose from four clearly priced quality levels, with product details provided before purchase, and personalize selected jerseys with a name and number.

B370 serves shoppers throughout Colombia with nationwide delivery and free shipping on orders over $200,000. Payment options include cash on delivery, Nequi, Daviplata, Bancolombia, cards, Addi, and Sistecrédito. The retailer also offers exchanges for sizing issues within 15 days and a guarantee for product defects, with support for sizing, returns, and order updates through WhatsApp. Its website features popular items such as Colombia and Argentina jerseys, club kits, and retro shirts, alongside collections for European and South American football.