The Botswana Athletics Association (BAA) is a prominent sports organization established on June 31, 1979, that plays a vital role in promoting athletics across Botswana. With a membership that has grown to twenty-one affiliates nationwide, the BAA focuses on fostering athletic talent and enhancing sports participation at all levels, from grassroots to elite competition. The association organizes various events, including cross country, marathons, and track and field competitions, encouraging athletes to excel on both national and international stages.

In alignment with its 2023-2024 strategic plan, the BAA is also launching a community sport development program aimed at nurturing physical fitness and personal growth through athletics training and competitions. This initiative is designed to engage individuals of all ages and abilities, providing quality coaching and opportunities to participate. BAA is committed to increasing the number of professional athletes and enhancing their performance, thereby contributing to Botswana's presence in regional and international athletic bodies.