Babita Agrawal Jewellery (BAJ) is a Mumbai-based jewellery retailer and manufacturer offering handcrafted designs across diamond, gold and polki collections. Its range includes diamond rings, earrings, pendants, necklaces, bracelets and bangles, as well as gold chains, antique gold jewellery and gold kundan pieces. Polki designs include rings, necklaces, earrings, bracelets, bangles, pendants, kadas and mangtikas, with bridal sets also available. The brand presents new arrivals, best sellers and named collections including Allure, Bageecha, Aaina, Niyaaz and Noor.

BAJ highlights decades of experience in handcrafted jewellery, IGI-certified diamonds and BIS-hallmarked gold. Customers can request customization and personalized guidance, including help selecting designs for particular occasions. The company also promotes transparent pricing, fair exchange policies and ongoing customer service. Based in Andheri West, Mumbai, Babita Agrawal Jewellery serves customers through its showroom and online store, and shares client testimonials, collection updates and exhibition appearances. Its stated focus is on quality, personal attention and jewellery that reflects each customer’s style.