BabyAndMom.co.th is a Thai fertility and family-planning brand founded by Natcha “Kru Koi” Loichusak, who created the platform after experiencing difficulty conceiving herself. Drawing on her personal journey and years of research, Kru Koi shares educational resources and encouragement for people hoping to have a child. The site covers preparation for natural conception and assisted reproductive treatments, including IUI, IVF, and ICSI, with guidance on nutrition and preparation for different stages of fertility treatment and pregnancy.

BabyAndMom offers articles, research content, videos, expert discussions, question-and-answer features, and personal stories from people preparing for pregnancy or sharing their experiences of conception and birth. Its resources address both women’s and men’s reproductive health, including egg, sperm, uterine lining, pregnancy, and breastfeeding preparation. The company also sells products in categories for women’s and men’s wellness, skincare, hair care, and cosmetics, with ordering and customer-support information available through the website. BabyAndMom presents its work as a supportive community for people facing fertility challenges, while sharing Kru Koi’s experience and practical information to help them explore their options.