Its editorial content covers fertility, pregnancy, birth, the postpartum period, breastfeeding, baby health and development, feeding, sleep, childcare, relationships, parenting, and family life. The site also addresses sustainable living and offers recipes, videos, expert interviews, and practical guidance from midwives and other specialists. Visitors can search for midwives by location and services, use a midwife question-and-answer service, and explore pregnancy yoga and postnatal exercise.

Interactive tools include fertility and due-date calculators, pregnancy and baby development calendars, a BMI calculator, and resources for tracking pregnancy dates. A substantial first-name section features name meanings, rankings, ratings, and generators for first names, double names, and sibling names. Members can join forums, clubs, groups for people trying to conceive or expecting babies, and photo galleries.

babyclub. de also provides newsletters, competitions, and family-focused features. Its health information is intended for general information and does not replace individual medical advice, examination, or diagnosis