The Baby Cubby is a baby and family retailer that helps make shopping for a new arrival easier with a broad selection of trusted brands and practical guidance. Its range includes strollers, car seats, travel systems, wagons, carriers, playards, high chairs and other baby gear, alongside clothing, nursery furniture, bedding, feeding essentials, diapering products, skin care, toys, books and gifts. Shoppers can browse apparel and accessories for babies, children and women, as well as products from brands such as UPPAbaby, Nuna, Doona, Jellycat, Rylee + Cru, Quincy Mae and Copper Pearl.

The store also offers baby registries and wishlists, helping families organize and share the items they need. Customers can connect with product experts through chat, use a best-price guarantee with price matching, and return eligible purchases within 30 days. The Baby Cubby provides free shipping on orders over $95 and offers Cubby Rewards, earning members five points for every dollar spent. Afterpay and Klarna are available as pay-over-time options.