Babyinstituttet is a Danish knowledge and support platform for people navigating fertility, pregnancy, birth, and life with a newborn or baby. Built on many years of professional experience and nearly 15 years of work with families, it aims to make the start of family life easier through practical guidance and accessible expertise. Its resources cover fertility, pregnancy, childbirth, breastfeeding, bottle-feeding and feeding, newborn care, baby sleep, parental leave, and essential equipment.

The brand offers an extensive online knowledge hub, books, practical guides, mini-books, and online courses that families can use at home. Its publications address topics such as pregnancy, breastfeeding, bottle-feeding, newborn care, reflux, and infant sleep. Babyinstituttet also provides one-to-one appointments for support with breastfeeding, sleep, and other challenges involving a baby. Its webshop features selected products intended to be useful in everyday family life, alongside books and curated book packages. Additional offerings include the Babyboblen email series, which shares daily guidance on pregnancy and a baby’s early months, and email-based resources with videos, tips, and advice.