Ba is a brand that focuses on providing easy and accessible healthy food options for parents and children. Aileen Cox Blundell, the number one bestselling author of the Baby Led Feeding Cookbook and an award-winning parenting blogger, founded the brand with a mission to help children eat more vegetables and fruits in a fun and engaging way. Ba offers a range of products and services, including free recipes, meal plans, and newsletters filled with exclusive recipes and tips.

They also have two bestselling cookbooks, The Baby Led Feeding Cookbook and The Baby Friendly Family Cookbook, which contain over 150 baby-friendly and delicious recipes that the whole family will love. With a growing community of over 100,000 parents from around the world, Ba is dedicated to supporting parents in their journey to give their little ones better food options and create a healthier future