Babystyle By Mae is a Dutch baby lifestyle webshop founded by Lorraine de Goede in July 2022. Inspired by the arrival of her daughter, Lizzy-Mae, Lorraine created the shop to share thoughtfully selected products for babies and their families. The brand invites customers to mix and match its pastel-coloured collection to help complete a baby’s layette.

Its range includes baby clothing such as trousers, tops, rompers, sets and slippers, alongside practical nursery and care essentials. Shoppers can find baby nests, blankets and sheets, bathrobes, hooded towels, muslin cloths, changing-basket organisers and cover bags for hot-water bottles. The collection also features gifts for newborns and accessories, including comforter cloths, pacifier holders, teething rings, hair accessories and other items.

Featured products include a taupe basic terry bathrobe, a sand-coloured waffle and corduroy baby nest, a cream comforter cloth and a beige shell-shaped teething ring. Babystyle By Mae also shares collection updates, offers and product inspiration through its social media channels.