Backfire is a dynamic brand founded by entrepreneur Jim Harmer, who has a passion for shooting and hunting. After successfully exiting multiple businesses, including the popular Income School, Jim launched Backfire to connect with those who share a love for the outdoors. Based in St.

George, Utah, the brand encapsulates Jim's extensive experience in the hunting community, blending personal passion with professional acumen. Backfire offers expert guidance and resources for outdoor enthusiasts, focusing on safe and enjoyable shooting experiences. Their product lineup includes hunting equipment, training resources, and informational content aimed at fostering respectful and ethical hunting practices.

Beyond products, Backfire emphasizes community engagement through blogs and member programs designed to unite hunters and shooting sports lovers. With a commitment to education and responsible hunting, Backfire serves as a vital resource for both novice and seasoned hunters, encouraging deeper connections with nature while sharing the joys of outdoor adventures