BackLash is a Japanese fishing tackle retailer based in Gifu City, Gifu Prefecture, specializing in lure fishing for bass, trout, and saltwater species. Its online shop serves beginners and experienced anglers, with a broad selection of domestic and international tackle. The range includes lures, rods, reels, fishing lines, hooks, sinkers, and replacement or repair parts, alongside tackle boxes, bags, clothing, rainwear, waders, and other accessories.

Customers can also browse equipment for boats and float tubes, including fish finders, electric motors, batteries, mounts, and maintenance supplies. The store carries products from many established fishing brands and offers selected BackLash original and exclusive-color items. BackLash says its staff are keen anglers who use their product knowledge to help customers shop with confidence.

Online orders are accepted around the clock, with payment options including credit cards, cash on delivery, bank transfer, and convenience-store post-payment. The business also shares customer catch reports through its affiliated blog, connecting its retail offering with the wider fishing community