Money Robot is an SEO software brand focused on helping website owners and marketers build visibility and understand their backlink profiles. Its website promotes automated link-building software and a free backlink checker, alongside guidance on monitoring website authority and organic growth. Users can enter a website and keywords to start a link-building process, or check a site’s backlinks to review links pointing to it.

The backlink checker guide explains metrics such as total backlinks, referring domains, authority scores, anchor text, and follow versus nofollow links. It also offers practical advice on reviewing competitor profiles and incorporating backlink analysis into an SEO workflow. Money Robot presents these tools as a way to support decisions about link-building and search visibility, and encourages visitors to start for free or log in. The site also includes pricing, testimonials, and contact information. Its materials discuss pairing backlink checks with other website and authority-checking tools to give users a broader view of their online presence. The brand says its software serves more than one million customers.