Backlit Crafts is a home décor and gifting brand creating illuminated wall art inspired by popular characters, idols and cultural symbols. Its designs cater to a range of interests, from anime and entertainment fandoms to spiritual décor, with examples including Hanuman Ji, Shiv Ji, Batman, Avengers, Spider-Man, Lionel Messi and PlayStation-themed pieces. Many products are available in multiple variants, with listed prices varying by design and option.

Customers can also explore the brand’s range of mugs, bottles and gifting solutions, or request custom LED wall art based on their own ideas. This customization service allows shoppers to bring a preferred design concept into a light-up display for their space. Backlit Crafts sells through its online store, where customers can browse products, track orders and find contact and policy information. The business is based in Ashoka Garden, Bhopal, and offers customer support by phone, email and WhatsApp. The website advertises free delivery on orders above ₹799 and notes that a partial payment is collected on cash-on-delivery orders.