Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#F36734
Flamingo
243, 103, 52
16, 89, 58
0, 58, 79, 5
#101517
Woodsmoke
16, 21, 23
197, 18, 8
30, 9, 0, 91
#B6E3D4
Jagged Ice
182, 227, 212
160, 45, 80
20, 0, 7, 11
Backroads Brazil is a travel writing and publishing project focused on revealing Brazil beyond its familiar beach and city destinations. Through stories, books, and media, it explores the country’s less-visited interior, where local charm and everyday encounters take center stage. The site’s blog features travel reflections and cultural subjects across Brazil, including the Northeast, the Amazon, Minas Gerais, and the colonial port city of Belém. Its posts also cover Brazilian history, religious traditions, regional landscapes, and places that receive little attention from mainstream tourism.
Backroads Brazil is associated with author Ben Batchelder and his book To Belém & Back: Backroads Brazil with my Black Lab. The travel adventure follows Batchelder and his Labrador on a journey from the Brazilian interior into the Amazon and along the Atlantic Coast, including routes described as rarely traveled. The narrative combines road travel and humorous encounters with observations about Brazilian culture and history. The site also offers books and media, shares information about readings and related events, and invites visitors to connect or subscribe for occasional updates.
Brand industry
Travel and Tourism
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
Brazil travel writing
Off-the-beaten-path Brazil travel
Brazilian cultural travelogues
Amazon and interior Brazil journeys
Travel books featuring dog travel
How do I download the Ben Batchelder logo?
The Ben Batchelder logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Ben Batchelder's branding look like?
The Backroads Brazil wordmark is a straightforward, two-line green title, with no separate emblem or monogram; the small italic green tagline, “the real, untouristed brazil,” reinforces the travel identity. The design uses clean, unembellished lettering, a restrained palette of leaf green, orange, white, and charcoal, documentary travel photography, and spacious layouts that let large landscape images and circular photo thumbnails carry the visual story.
What are Ben Batchelder's brand colors?
The Ben Batchelder color palette uses the hex codes #F36734, #101517 and #B6E3D4.
The Ben Batchelder name, logos and brand assets are trademarks of Ben Batchelder and its affiliates. Brandfetch isn't affiliated with or endorsed by Ben Batchelder. Their use is subject to Ben Batchelder's brand guidelines.
