Unclaimed brand
Backstory is the revenue intelligence platform that reads every email, meeting and call to show which deals are real, which are at risk and what to do next.
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Hex Code
Color name
RGB
HSL
CMYK
#2A303C
Ebony Clay
42, 48, 60
220, 18, 20
30, 20, 0, 76
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#447C93
Wedgewood
68, 124, 147
197, 37, 42
54, 16, 0, 42
Backstory is a revenue intelligence platform designed to help sales and revenue teams make better decisions using the full context of their customer interactions. It reads calls, emails, and CRM records, then connects its answers to the activity, stakeholders, and revenue at stake. Teams can use Backstory to assess pipeline health, identify deal risks, improve forecasting, plan accounts, and qualify opportunities, including against MEDDPICC criteria. Its tools surface stalled deals, changing stakeholder engagement, coverage gaps, and other signals that may affect results, helping teams act before problems become surprises.
The platform also offers deal summaries, engagement scoring, sales analytics, forecasting tools, account planning, and AI-powered sales coaching based on won deals. Users can ask revenue questions through Backstory Assistant and access deal context where they work. Backstory serves executives, sales leaders, revenue operations, IT, and marketing teams, with resources such as an ROI calculator, customer stories, webinars, playbooks, and support. The company emphasizes trusted data, security, and integrations, and offers pricing based on team usage.
Brand industry
Computers Electronics and Technology
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How do I download the Backstory logo?
What does the Backstory logo look like?
The Backstory wordmark is a compact, dark sans-serif logotype preceded by a distinctive set of diagonal slash marks.
What are Backstory's brand colors?
The Backstory color palette uses the hex codes #2A303C, #FFFFFF and #447C93.
AI revenue intelligence
Sales forecasting intelligence
Deal risk analysis
Account strategy software
CRM activity analytics
The Backstory name, logos and brand assets are trademarks of Backstory and its affiliates. Brandfetch isn't affiliated with or endorsed by Backstory. Their use is subject to Backstory's brand guidelines.
