Badger Maps is a mobile-first field sales software platform designed to help B2B sales teams plan visits, manage territories, and turn field activity into actionable business data. Its tools combine route planning, sales mapping, CRM access, and workflow automation, helping representatives spend less time on administration and driving and more time with customers.

The platform can build optimized routes, display accounts and opportunities on territory maps, identify nearby prospects, and support follow-ups with reminders and automated emails. Field teams can capture visit notes, photos, check-ins, and location data, while mileage tracking and automated reporting give managers clearer visibility into activity and performance. Badger AI offers capabilities such as route planning, voice-to-CRM updates, meeting briefs, and email automation.

Badger Maps integrates with CRM and business platforms including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, and others. Its products include Badger Maps and the Territory Management Suite, with Badger Align, Badger Lead Routing, Badger Insights, and Badger Scoreboard.