Badger Maps provides a mobile-first field sales platform designed to help outside sales teams plan visits, manage customer information, and improve performance. The platform brings route planning, sales mapping, CRM access, and AI-powered workflows together in one app, helping representatives spend less time on administration and driving and more time with customers. Its tools include optimized route planning, territory mapping and alignment, lead generation and routing, follow-up reminders, meeting briefs, mileage tracking, and field data collection. Automated check-ins, visit notes, reporting, and CRM updates give managers greater visibility into field activity and team results.

Badger Maps integrates with popular CRM systems, including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, and monday.com, as well as other platforms through Zapier. Its product range also includes the Badger Territory Management Suite, Badger Align, Badger Lead Routing, Badger Insights, and Badger Scoreboard. The company serves sales representatives, managers, operations teams, and other organizations with field-based workflows, and offers product demonstrations, support, and a free trial.