Unclaimed brand
The next era of Wisconsin Football! Follow the progress and support the Badgers Building Champions campaign.
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Hex Code
Color name
RGB
HSL
CMYK
#9F1C20
Old Brick
159, 28, 32
358, 70, 37
0, 82, 80, 38
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#1D1D1D
Cod Gray
29, 29, 29
0, 0, 11
0, 0, 0, 89
Wisconsin Athletics is the University of Wisconsinโs athletic department, connecting Badger fans, alumni, students, and communities through sports, shared experiences, and school spirit. Its Building Champions campaign supports a major investment in student-athlete facilities and the future of Wisconsin sports. The centerpiece is the Kellner Family Athletic Center, a $285 million project named for Ted and Mary Kellner and their family. Designed for use by all 23 varsity sports, the facility will include an indoor turf field, strength and conditioning center, training track, dining hall, sports medicine center, locker rooms, coaching offices, and student-athlete well-being spaces.
The campaign seeks $100 million to enhance the investment in Wisconsin Athletics and help its teams compete for championships. At the time of the published information, $90 million had been committed. Supporters can learn about the project, view potential facility renderings, watch testimonials from Badgers coaches, donate, or contact a development representative. Wisconsin Athletics also hosts sporting events, camps, and other activities, welcoming nearly two million people each year and generating an estimated $757 million in annual economic impact for the state.
Brand industry
Sports
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How do I download the Wisconsin Badgers logo?
The Wisconsin Badgers logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Wisconsin Badgers' brand colors?
The Wisconsin Badgers color palette uses the hex codes #9F1C20, #FFFFFF and #1D1D1D.
The Wisconsin Badgers name, logos and brand assets are trademarks of Wisconsin Badgers and its affiliates. Brandfetch isn't affiliated with or endorsed by Wisconsin Badgers. Their use is subject to Wisconsin Badgers's brand guidelines.