Unclaimed brand
Across the only official deserts in Europe, the wildest coasts of Cabo de Gata and the highest Col in the continent, Pico Veleta at 3.396m.
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Color name
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CMYK
#E4A76C
Porsche
228, 167, 108
30, 69, 66
0, 27, 53, 11
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
#F5F5F5
Wild Sand
245, 245, 245
0, 0, 96
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Badlands is a gravel cycling brand and event based in Granada and Almería, Spain, centered on exploring the region’s distinctive landscapes by bike. Its flagship event, billed as Europe’s wildest gravel challenge, covers approximately 800 kilometres and more than 16,000 metres of climbing. The route crosses desert terrain, the Cabo de Gata coast and high mountain roads, including Pico Veleta, which the brand identifies as the continent’s highest col.
Beyond the main challenge, Badlands offers custom tours and promotes other routes and bikepacking experiences in Almería. Its programme also includes Badlands Unplugged and Badlands Basecamps, alongside the Tabernas Desert Hub. The website provides practical resources and inspiration for riders, including route information, FAQs, packing and bike-building articles, and a journal featuring local destinations such as Calar Alto. Badlands also highlights protected areas and encourages participants to follow its “Leave No Trace” rule, linking adventurous riding with respect for the land. With a community, sponsors and a history of past editions, the brand brings together gravel cycling, travel and responsible exploration.
Brand industry
Sports
Company type
Privately Held
Year founded
Suggest founded year
Company size
2-10 employees