Baekjak Firenze is a Korean jewelry brand specializing in diamond jewelry and wedding rings, shaped by an Italian, Florence-inspired aesthetic. Its collections focus on love, commitment, and personal style, with offerings that include wedding bands, proposal rings, and curated jewelry collections such as Imperial, Colosseum, and Luca. The brand highlights its own design and workshop capabilities, alongside customization services for customers seeking a more personal piece.

Its website also presents sustainability as one of its core values and invites clients to explore the work of its jewelry designers. Baekjak Firenze serves customers through boutiques in locations across South Korea, including Cheongdam, Jongno, Busan, Changwon, Ulsan, Jinju, Suwon, Daegu, Wonju, Gwangju, Cheongju, and Cheonan. Customers can browse featured products, view collection updates, and find store information online, as well as access reviews and frequently asked questions.

Combining bridal jewelry, design, and in-person boutique services, the brand offers a dedicated destination for couples and jewelry shoppers