Baikal Market is an online retailer based in Irkutsk, offering a broad selection of goods for fishing, outdoor recreation, clothing, and home climate and utility needs. Its fishing department includes boats and accessories, rods, reels, line, hooks, lures, tackle, bait, ice-fishing equipment, storage boxes, and fish-finding electronics. Customers can also browse camping and tourism products such as tents, sleeping bags, backpacks, outdoor furniture, cookware, gas equipment, lanterns, and picnic supplies. The clothing range features thermal underwear, seasonal suits, jackets, footwear, hats, gloves, and other outdoor accessories.

Beyond leisure and apparel, Baikal Market lists equipment for ventilation, water supply and treatment, air conditioning, heating, dehumidification, and air humidification. Its catalog includes products such as pumps, water heaters, radiators, heaters, and related accessories. The website organizes products by category and manufacturer, and provides an online shopping cart, account registration, and a callback request option. Shoppers can find featured deals and discounted items, while the site also publishes articles and news covering subjects including fishing, tourism, clothing, and climate equipment.