Baikalla is a fine jewelry retailer specializing in natural jadeite and gemstone designs, with collections spanning traditional motifs and contemporary styles. Its jade selection includes Burmese jadeite, imperial jadeite, nephrite, and black and white jade, offered in necklaces, pendants, bracelets, bangles, rings, and earrings. Designs feature symbolic forms such as the Guanyin, Happy Buddha, dragon, Pi Xiu, Ru Yi, longevity peach, and jade leaf, alongside the brand’s in-house creations and traditional pieces. Baikalla also offers jade jewelry for men and gift collections for family occasions.

Beyond jade, the brand sells gemstone jewelry featuring rubies, sapphires, emeralds, aquamarines, opals, garnets, amethysts, citrine, topaz, and pearls. Shoppers can browse gold and silver designs, including gemstone necklaces, rings, earrings, and bracelets, as well as high-jewelry and collectible pieces. Product listings include precious-metal settings such as 14k and 18k gold, with select designs set with diamonds. Baikalla states that its jade is untreated and fully guaranteed, and promotes complimentary shipping and easy returns.