Baita

BAITA develops blockchain-based certification for luxury watches, bringing together traditional watchmaking and digital technology. The company presents its platform as a way to help safeguard the authenticity and value of timepieces and strengthen confidence across the industry. BAITA is described as a subsidiary of an aerospace company and cites partnerships with organizations including Airbus, ALA, and ASD-STAN.

Its service provides digital certificates backed by blockchain, recording information such as a watch’s origin, ownership, and maintenance or service history. The company says these records are immutable and transparent, helping authorized dealers and buyers verify a watch’s provenance and counter counterfeit products. BAITA also offers dealers access to a global partner network and a platform designed to simplify watch certification and authentication, helping streamline operations and connect genuine timepieces with buyers worldwide. By digitizing certificates, the service can reduce reliance on physical paperwork. BAITA invites dealers to become partners and positions its solution as adaptable for the evolving digital landscape.