BALKANIKA MUSIC TELEVISION is a supranational music satellite TV that offers a 24-hour, unique educational, and entertaining program targeted at the audience in Bulgaria, the Balkan countries, and the permanently settled Balkan communities. Founded in August 2005, BALKANIKA MUSIC TELEVISION unites musical projects from the Balkans and presents them in a precise hit selection, making it the only program of its kind in the Bulgarian, Balkan, and worldwide TV market.

With a focus on pop, rock, dance, R'n'B, ethno, hip-hop, and other music styles, BALKANIKA MUSIC TELEVISION ensures a well-balanced program, tailored to the audience's interests and tastes. In addition to a videoclip selection from all Balkan countries, the television broadcasts big concerts, popular festivals, and other significant events on the Balkans.

The mission of BALKANIKA MUSIC TELEVISION is to serve as a musical and cultural bridge on the Balkans. It aims to entertain, enrich the musical taste, and foster tolerance among audiences by bringing together the musical and cultural richness of all Balkan countries, transcending geographic, political, economic, religious, or ethnic boundaries.

As a platform, BALKANIKA MUSIC TELEVISION provides opportunities for Balkan artists to showcase their projects outside their national borders and gain exposure to the musical richness of the region. For viewers, it serves as the only media outlet where they can enjoy videos from all Balkan countries.

In line with its philosophy, BALKANIKA MUSIC TELEVISION entertains and informs viewers about Balkan music, art, and culture, celebrating the diversity and heritage of the Balkan Peninsula. It embraces audiences of all ages, genders, nationalities, religions, ethnicities, and domiciles, positioning itself as a television channel for all Balkan peoples.

With its commitment to promoting Balkan music and fostering cultural exchange, BALKANIKA MUSIC TELEVISION continues to be a source of entertainment, education, and inspiration for audiences across Bulgaria, the Balkans, and beyond.