Banana Link is an organization dedicated to promoting fair and sustainable practices within the banana and pineapple trade sectors. With a focus on improving the conditions of workers across supply chains, Banana Link actively engages in various initiatives such as the World Banana Forum, which emphasizes gender equity and the empowerment of women in the industry. The organization operates in numerous countries including Colombia, Ghana, and the Dominican Republic, working closely with local communities to address the challenges faced in these supply chains.

Their services include advocating for sustainable farming practices, providing resources for education and health, and fostering collaboration among trade unions. Furthermore, Banana Link is committed to rethinking value chains to ensure that the benefits of trade reach those who need them most. Through various programs and partnerships, they strive to enhance the livelihoods of farmers and workers, making fruit fair for everyone in the industry. Their mission underscores the importance of sustainability and equity in global agriculture.