BPGame, operated by Game Plan Zero Limited, is an interactive engagement network that provides technical infrastructure for playable ads, interactive ads and engagement landing pages. Its domains support the delivery and hosting of these experiences, while the individual pages and their content are created by independent partners. BPGame states that those partners are responsible for the material they publish, and that it does not verify, endorse or control each item of content.

The network does monitor activity for compliance with its platform rules and terms of service, and provides a channel for reporting harmful, abusive or suspicious activity. Reports are reviewed, with action including suspension or removal of content that violates its standards. BPGame also offers a browser-based opt-out for personalised content and tracking on its domains, alongside a contact address for privacy-related requests.

The service is described as technical rather than transactional: visitors are not asked to make payments or provide financial information through the domain. BPGame is associated with Game Plan Zero Limited, based in Romford, England