YouTube for Artists is YouTube’s resource hub for musicians, songwriters, producers, publishers, and music organisations. It helps artists promote their music, connect with fans, and build sustainable careers on the platform through practical guidance, tools, and educational content.

The site offers support for establishing an Official Artist Channel, planning pre-release, release-day, and post-release campaigns, growing an audience, using Shorts, and understanding Artist Analytics. Its resources include step-by-step guides, FAQs, strategy advice, and masterclasses on topics such as making money on YouTube, visual storytelling, and optimising an artist channel. Artists can also explore YouTube Charts to see trending songs and artists.

YouTube for Artists highlights features designed to strengthen fan relationships, including Top Fan videos that let musicians share exclusive messages and content with their most dedicated supporters. Its Foundry programme supports selected independent artists with grants, promotional opportunities, and strategic guidance. The platform also provides news, videos, and a newsletter to keep music professionals informed and help them make the most of YouTube.