Bara is a brand that specializes in designing and producing high-quality, stylish, and durable lifestyle products. Their main focus is on support cushions that not only enhance users' well-being but also improve their health and participation in daily activities. The brand's lineup includes innovative products such as The Apple, The Pear, The Snake, and other specialized solutions.

The idea for Bara originated in 2002 when a close relative of Bjargey, the founder and occupational therapist, needed arm support in their wheelchair due to battling ALS disease. This sparked a thorough development process involving collaboration with users and health-care professionals, resulting in the creation of their exceptional line of products. The brand name Bara reflects the Icelandic word meaning just or only, chosen because of the gesture of shrugging the shoulders, representing their focus on shoulder support.

Bara products are meticulously crafted with attention to detail and made using only quality materials, ensuring their longevity. They have received positive reception from professionals in the industry, and their devices are provided through the Assistive-device division of the Icelandic Health Insurance. Looking to the future, Bara aims to expand its distribution both in Iceland and abroad, particularly in northern and western Europe.

They also have exciting new product ideas in development. As Bara continues to grow, their greatest satisfaction comes from bringing joy, health, and well-being to an increasing number of customers and users. At Bara, the dedicated team comprises professionals like Ásta Ingvarsdóttir in production, Birkir Brynjarsson in marketing and design, and Bjargey Ingólfsdóttir as the designer, founder, and occupational therapist.

They strongly encourage customers to reach out for any inquiries or to learn more about their products. Contact them via email at bara@barahealth. com or by phone at +354 864-7876 (Bjargey).

Explore the world of Bara at Lyngás 7-9, 210 Garðabær