The Bar B Q Plaza Company Limited, now known as Food Passion Company Limited, was established in 2530 by Mr. Chupong Chupajoncharoen. The company operates various restaurant brands both domestically and internationally.

Under its management, there are four restaurant brands: Bar B Q Plaza, Joom Zap Hut, Charna Space Q, and Red Sun. Each brand offers a different dining style to cater to the diverse needs of customers. Bar B Q Plaza, known for its unique grilling on a pan concept, gained popularity since its first branch opened in CentralPlaza Ladprao in July 2530.

Over the years, the brand has expanded to more than 156 branches nationwide, located in leading shopping centers and large retail outlets in Bangkok and major provincial capitals. With a focus on Feel Good Food, Charna provides health-conscious individuals with a unique dining experience featuring signature herbal soup, quality ingredients, and balanced nutrition. Space Q elevates the barbecue and shabu-shabu experience with its Social Grill concept, creating a limitless sharing and dining atmosphere for people of all ages and genders.

Red Sun, a renowned Korean restaurant brand, introduced its popular dishes, such as Tteokbokki and Red Sun Fried Rice, to Thai customers. The brand's first Thai branch opened at The Taste Thonglor in Thonglor Soi 11 to cater to late-night dining and party enthusiasts