BaseLayer Data provides the foundational advertising metadata layer for modern media systems. It captures, catalogues, and fingerprints commercials and promotional content across live streaming, FAST channels, AVOD libraries, and linear television, helping organizations establish a clear, reliable view of advertising activity. Its Ad Catalog identifies and enriches creative with brand, advertiser, product, and category information, using a consistent taxonomy across streaming and linear media.

Its frame-accurate As-Run data shows where and when an ad aired, what creative ran, and the surrounding content. BaseLayer Data delivers ground-truth airing information with the low latency required by modern media systems. The platform supports custom taxonomies, IAB standards, and mapping to customers’ identification systems, with source-attributed data designed for auditability and scrutiny.

The company positions itself as a neutral data provider: it does not score, rank, interpret, or recommend actions, leaving decisions to its customers. Prospective users can request access to a sample dataset and a walkthrough of the data schema