Baseline is a sports facility and team management software platform designed to help facility owners run day-to-day operations in one place. It brings together scheduling, memberships, payments, team registration, marketing, communications, reporting, and other tools, aiming to replace multiple disconnected apps. The platform supports scheduling courts, cages, trainers, and other resources, with recurring calendars and safeguards against double-bookings.

Its website builder lets facilities create custom websites with booking, membership, and payment functions. For teams, Baseline manages registration, rosters, fees, and payment collection, including reminders to families by text and email. A communications hub supports targeted SMS and email campaigns and tracks delivery, opens, and clicks.

Reporting features include booking insights, membership churn indicators, and revenue forecasts. Additional capabilities listed include programming, athlete profiles, point of sale, keyless entry, and an AI assistant. Baseline offers a free starting plan, with customers able to scale as needed, and provides personalized and recorded demos, customer support, and educational research for sports organizations