Basemark is a leading automotive AR company that specializes in providing software solutions and toolchains for automotive AR application development. With a focus on enabling safe and enjoyable rides, Basemark offers a range of products and services designed to enhance the driving experience and improve road safety. Their flagship product, Rocksolid AR, revolutionizes the way drivers interact with their vehicles by overlaying real-time contextual information like collision warnings and navigation instructions directly onto the real world through in-vehicle displays and AR-HUDs.

Additionally, Basemark offers Rocksolid AR Studio, a user-friendly visual tool for developing and testing automotive AR applications. In addition to their AR solutions, Basemark also provides professional services for tailor-made automotive software solutions, including AR, ADAS, autonomous driving, compute, and graphics solutions. They also offer a SOC testing suite called BATS, which enables automotive OEMs and suppliers to evaluate graphics and compute performance.

Basemark's dedication to innovation and partnership is evident through collaborations with prestigious companies like BMW and Lamborghini. Their commitment to delivering immersive mixed reality experiences and advanced AR graphics sets them apart in the industry. With a strong focus on sustainability and a values-driven culture, Basemark is poised to shape the future of augmented reality in the automotive industry