Unclaimed brand
BASE brings caregivers, therapists, teachers, and families together to track progress, understand patterns, and celebrate every child's journey.
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Hex Code
Color name
RGB
HSL
CMYK
#F5A623
Buttercup
245, 166, 35
37, 91, 55
0, 32, 86, 4
#006F8A
Blue Lagoon
0, 111, 138
192, 100, 27
100, 20, 0, 46
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
BASE is an early-stage care coordination and progress-tracking platform designed for children with autism and the people who support them. Founded by two autism moms, the brand aims to bring families, therapists, teachers, aides, and other caregivers together around a shared understanding of each child’s daily experiences. Its app lets team members record updates about progress, behaviors, moods, meals, and daily activities from their phones, helping information from home, school, and therapy stay in one place.
BASE also offers insights intended to help caregivers identify patterns, understand what is working, and celebrate a child’s achievements. The platform is designed to complement existing therapy, school, and home routines, not replace ABA therapy or other clinical services. A child’s Hero Profile can include a personalized illustrated avatar, and families can preview the superhero illustration feature on the website.
BASE is currently recruiting Founding Families for early access and product feedback. Pricing has not been finalized; the company is exploring family subscriptions and provider-, employer-, health-plan-, school-, and community-sponsored access
Brand industry
Health
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Year founded
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How do I download the BASE logo?
The BASE logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are BASE's brand colors?
The BASE color palette uses the hex codes #F5A623, #006F8A and #FFFFFF.
The BASE name, logos and brand assets are trademarks of BASE and its affiliates. Brandfetch isn't affiliated with or endorsed by BASE. Their use is subject to BASE's brand guidelines.