Unclaimed brand
We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: 🌍 United States of America 🌍 Americas & Europe (AME) 🌍 Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow™. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
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Hex Code
Color name
RGB
HSL
CMYK
#0E2B63
Downriver
14, 43, 99
220, 75, 22
86, 57, 0, 61
#172962
Biscay
23, 41, 98
226, 62, 24
77, 58, 0, 62
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
British American Tobacco Iberia is the Spanish and Portuguese business of British American Tobacco, based in Madrid and employing 240 people in Spain. The company describes its purpose as building a “Better Tomorrow” by moving adult smokers away from traditional cigarettes towards smoke-free products. Its portfolio spans several categories: tobacco brands including Lucky Strike, Pall Mall, Vogue, Dunhill and Rothmans; Vuse vaping products; glo heated tobacco products; and Velo nicotine pouches.
BAT Iberia promotes innovation and research into these newer categories, drawing on the group’s investment in research and development and its multidisciplinary scientific and engineering teams. The company says its approach to tobacco harm reduction is based on scientific evidence, while noting that smoke-free products are not risk-free and can be addictive. Alongside its products, BAT Iberia shares corporate standards, supplier guidance and company policies, and provides information about careers and vacancies through BAT’s employment channels.
Its Madrid office handles local contact enquiries, while the business is part of BAT’s wider international network
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The BAT name, logos and brand assets are trademarks of BAT and its affiliates. Brandfetch isn't affiliated with or endorsed by BAT. Their use is subject to BAT's brand guidelines.
