Basic Attention Token
@batcommunity.org
A new token to value user attention on the Internet.
Basic Attention Token's Company Logos
Basic Attention Token's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#4C54D2
Indigo
76, 84, 210
236, 60, 56
64, 60, 0, 18
#FB542B
Outrageous Orange
251, 84, 43
12, 96, 58
0, 67, 83, 2
#274058
Rhino
39, 64, 88
209, 39, 25
56, 27, 0, 65
About Basic Attention Token
Basic Attention Token (BAT) is an innovative brand that aims to revolutionize the digital advertising industry by valuing user attention on the internet. With the Basic Attention Token and the Brave browser, they strive to bring cryptocurrency and decentralized finance (DeFi) to the masses, making them accessible and usable for everyone. By addressing the inherent inefficiencies and privacy issues in the $330 billion digital advertising industry, BAT and Brave are working towards bridging the gap for the next 1 billion users.
BAT has already achieved impressive results, including 55 million monthly active users, 16 million daily active users, and 1. 5 million verified creators accepting BAT. It has successfully integrated with leading brands and blockchain gaming platforms, becoming one of the most successful alt-coin projects to date.
BAT is also expanding its utility across Ethereum and Solana blockchains, offering benefits to both ecosystems. Within the BAT ecosystem, users can earn BAT for their attention while maintaining privacy. Creators and publishers are rewarded with ad revenue and user contributions, and advertisers benefit from anonymous accounting to measure ad effectiveness without compromising privacy.
With a growing community of participants, BAT is backed by industry titans and esteemed team members. Join the Basic Attention Token revolution and be part of the future of digital advertising
Company type
Nonprofit
Year founded
2017
Company size
2-10 employees
