BATI is an non-commercial organization in the media and advertising industry, providing accurate, credible, and comparable data. Their objective is to support the industry by establishing common methods and standards for measuring the performance indicators of media products. BATI offers independent figures provided by an independent body, credible figures obtained according to recognized standards and methodologies, and comparable figures where publications and websites adhere to the same rules and standards.

BATI offers various products, including the Audit of Circulation, which analyzes the dissemination data of print publications based on established standards and methodologies. They also provide the Study of Traffic and Website Audiences, which measures website audience, traffic, and socio-demographic profiles. BATI contributes to the success of editors by providing advertising clients with the information they need to evaluate media products.

Their data helps advertisers make well-informed media decisions. BATI ensures the safety of advertising investments by providing reliable and foundational data to clients. BATI plays a crucial role in creating transparency in the rapidly changing media market.

Their accurate and comprehensive information assists business decisions, making investments in the advertising industry effective. To become a member of BATI, institutions in the media and advertising industry must submit the necessary documents for membership application. Overall, BATI offers valuable support to print and online editors, advertising agencies, and advertising clients, providing them with the necessary information for media evaluation and decision-making