BPGame, operated by Game Plan Zero Limited, is an interactive engagement network that provides technical infrastructure for playable ads, interactive ads and engagement landing pages. Its domains support the delivery of these experiences, which are created and published by independent partners. BPGame states that partners are responsible for the content on their individual pages; the company does not verify, endorse or control each ad or landing-page message.

The platform monitors activity to enforce its rules and Terms of Service and accepts reports of harmful, abusive or suspicious use through its trust and safety team. Privacy-related requests can be sent to a dedicated contact address. Visitors can also opt out of personalised content and tracking for the domain, with the preference stored locally in their browser and applied immediately.

The domain is described as a technical service rather than a storefront: it does not conduct commercial transactions or request payments or financial information. Game Plan Zero Limited is based in Romford, England