Bayer is a leading agricultural company committed to supporting sustainable farming through innovative programs like the Bayer Carbon Program, run under the ForGround platform. This initiative rewards farmers for implementing regenerative agriculture practices, such as strip-tillage and cover cropping, which enhance soil health and capture carbon—turning carbon reduction into a new revenue stream. Farmers, including those like Harmon Wilts of Minnesota, receive financial incentives for each validated practice, alongside year-round support from Bayer's expert agronomists.

Through the use of advanced tools like Climate FieldView™, growers can seamlessly track their progress and access valuable resources to improve their farming methods. The program not only addresses climate change by reducing greenhouse gas emissions but also ensures that farming families can sustain their land for future generations. As notable participants implement their tailor-made strategies over several seasons, Bayer showcases its dedication to advancing regenerative agricultural practices across the industry, reinforcing its role as a pioneer in responsible farming solutions.