Lazada

**Lazada Group** is a pioneering eCommerce platform founded in 2012, recognized as Southeast Asia’s leader in online shopping. Operating in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada connects a diverse market through its advanced technology, logistics, and payment solutions. With a goal to serve 300 million customers by 2030, it has quickly grown to host the largest selection of products from various brands and sellers.

Lazada features two primary divisions: **LazMall**, a virtual mall with over 32,000 international and local brands, ensuring 100% product authenticity and quick delivery, and the **Lazada Marketplace**, which provides retailers access to millions of consumers through a comprehensive suite of services including secure payments and customer support. Additionally, its cross-border platform allows Southeast Asian brands to reach international markets, backed by Alibaba’s cutting-edge technology. Lazada continues to redefine retail with its commitment to a smarter shopping experience and secure online transactions.