Beauty & Beyond International is an innovative Egyptian company that has been producing high-quality hair and skin care products since its establishment in 2010. With over 12 years of excellence, Beauty & Beyond has become one of the top 5 competitors in the local cosmeceuticals market, known for its fast growth and significant presence. The brand offers a wide range of more than 35 hair care and skin care products, including the market-leading Aloekita hair care brand, renowned for its medicated hair shampoos.

Beauty & Beyond sources the most effective personal care active ingredients from international suppliers across the globe to develop highly efficient products. The brand's vision is centered on the belief that beauty is the mirror of health, striving to go beyond beauty and provide a higher level of wellness for its customers. Their mission is to become a prominent player in the hair, skin, food supplementation, and healthcare sectors, ensuring utmost customer satisfaction.

With core values of integrity, respect, teamwork, quality, and wellness, Beauty & Beyond International continues to grow and expand its brands, bringing advanced concepts and European ingredients to the Egyptian market