BCI Hub, or the Behavioural and Cultural Insights Hub, is an innovative knowledge-sharing platform dedicated to enhancing public health outcomes through a deeper understanding of health behaviors. Established by the World Health Organization (WHO) in partnership with the University of Exeter, the BCI Hub integrates insights from diverse disciplines such as behavioral science, anthropology, and sociology to inform health policies and services. The platform is particularly valuable for students, researchers, health professionals, and policymakers seeking to engage with behavioral and cultural insights.

The Hub features a wealth of resources, including research projects and best practices tackling pressing health issues like antimicrobial resistance, cancer, mental health, and vaccine uptake. By emphasizing the sociocultural factors that influence health behaviors, the BCI Hub plays a crucial role in capacity building and advocacy across Europe and Central Asia. Its mission is to empower individuals and communities, making it an essential resource in the fight for better health through informed behavior change.