BeachCult is a beloved swimwear and apparel brand founded by designer Joanna Hedley. This South African-based brand takes pride in its mindful and ethical approach to production and design. With a strong focus on sustainability, BeachCult ensures that every step, from start to finish, is done locally and with utmost care.

The brand features a stunning collection of high-end bikinis, one pieces, and resort wear, all tailored by Joanna Hedley herself. What sets BeachCult apart are the captivating prints created by talented South African artists, capturing the essence of summer with earthy and fiery colors. In addition to swimwear, BeachCult offers elegant basics and summer dresses that effortlessly elevate your beach look for a night out or a dinner by the shore.

Their unique swim fabric is made from sustainable recycled materials, making it a cult favorite among conscious consumers. You can also find men's swim trunks to match your favorite print. Every piece is lovingly manufactured by female artisans in Cape Town, ensuring a beautiful and one-of-a-kind creation.

BeachCult targets young-at-heart women who embrace their inner gypsetter and nomad spirit, carrying the ocean in their hearts wherever they go. The latest collection is a collaboration with the renowned Cape Town artist, Ana Kuni, known for her large-scale paintings and murals that embody a message of spiritual growth and awakening. Inspired by the elements of nature, this collection is a beautiful tribute to our authentic selves.

With a strong commitment to local design, environmental sustainability, and stunning prints, BeachCult truly embodies the essence of summer