BEATLES is a brand that is dedicated to identifying and addressing the barriers and opportunities that impact behavioral change in food systems. Their main goal is to develop pathways for transformation that will accelerate the transition to climate-smart agriculture and smart farming technologies. They are fully aligned with the Farm to Fork and Biodiversity Strategies, as well as the new Common Agricultural Policy (CAP) at the regional and EU levels.

The brand works through a consortium of partners who collaborate on various activities and initiatives. They also provide resources such as newsletters, public deliverables, and promotional materials to keep their audience informed. BEATLES aims to promote sustainable and digital agri-food ecosystems, ensuring a more resilient and efficient approach to farming.

Their latest news includes feedback provided to the EU consultation on the co-creation of a transition pathway and monitoring progress on the legislative proposal for sustainable food systems. The brand recently completed a successful consortium meeting in Wageningen, the Netherlands. For more information and updates, visit the BEATLES website and subscribe to their newsletter