Beautrì

Beautrì is a trichology studio in Cologno al Serio, near Bergamo, founded in 2017 by Daniela, a trichology technician who has worked in the field since 1989. Its Metodo 80/20 puts listening to each person first, then assessing their scalp and hair to understand their concerns. The studio supports people experiencing issues such as hair loss, itching, dandruff, excess oil, psoriasis, folliculitis, and scalp changes associated with chemotherapy, pregnancy, or menopause.

The process begins with a conversation about symptoms, history, and previous attempts to address them. Daniela then conducts a 90-minute consultation, using a video dermatoscope and tricho-analyzer to examine the scalp and explain the findings. Clients can choose a tailored plan, with in-studio sessions and only the products considered necessary; there is no contract, and visits are paid for individually. Beautrì also offers scalp treatments, including soothing care and laser in some cases. The brand shares client stories and testimonials, provides information through its blog, and features Daniela’s book, Rinascita.