Be Baby is a Czech retailer specializing in products for babies, children and parents, with an online shop and stores in Ostrava and Ústí nad Labem. Its range brings together well-known brands such as Joie, Nuna, BeSafe and Joolz, with products for travel, sleep, feeding, play and everyday care.

The selection includes car seats for different ages and sizes, strollers, travel systems and stroller accessories, as well as baby carriers, high chairs, cots, travel beds, monitors, changing bags and children’s clothing. Customers can also shop for toys, feeding and bathing essentials, nursery accessories, outdoor products and items for mothers. The store offers discounted products, clearance items, selected product bundles and gift vouchers.

Be Baby promotes a registration discount of 5–20% on eligible products, with the applicable discount shown after registration. It also offers a lowest-price guarantee for matching, available competitor products in the Czech Republic and Slovakia. Customer support is available by email, phone and online chat for product questions and advice.