Dub is a link management and attribution platform built for modern marketing teams. It helps businesses create, organize, and measure links while supporting marketing activities such as conversion tracking and affiliate management. Through branded custom domains, teams can produce recognizable short links intended to improve click-through rates, and paid plans include a complimentary custom domain. Dub also provides free QR codes for links, with options to add a logo and customize their appearance.

The platform’s analytics report on link performance and audience details, including clicks, geolocation, devices, browsers, and referrers. Additional link features include custom previews, UTM parameters, expiration settings, device and geographic targeting, cloaking, and password protection. Teams can invite colleagues to collaborate on links, while enterprise customers can use SAML single sign-on with Okta, Google, and Azure AD.

Dub offers products including Dub Links, Dub Analytics, an API, and a partner program. Its services and resources include integrations, documentation, a help center, and options to start for free or request a demo.